Philips

Philips

The foundations for what was to become one of the world's biggest electronics companies were laid in Eindhoven, the Netherlands, in 1891. Philips began by making carbon-filament lamps and, by the turn of the century, was one of the largest producers in Europe. In 1925, Philips became involved in the first experiments in television in 1925 and, in 1927, began producing radios; by 1932, it had sold one million of them. A year later, it produced its 100-millionth radio valve. Then, in 1984, other milestones of the time included the production of Philips - 100-millionth TV set in 1984.

The 1990s was a decade of significant change for Philips. The company carried out a major restructuring program to return it to a healthy footing, simplifying its structure and reducing the number of business areas.

Moving into the 21st century, Philips has continued to change and grow. Long aware that for many people it is no more than a consumer electronics producer, it has dedicated itself to projecting a new and more representative image that reflects the products it offers in the areas of Healthcare, Lifestyle and Technology. By following this up in 2004 with a massive advertising campaign to unveil its new brand promise of 'sense and simplicity', the company confirmed its dedication to offering consumers around the world products that are advanced, easy to use and, above all, designed to meet their needs.